Blog

Introduction In an ever-more saturated media environment, media multitasking is becoming an increasingly prevalent phenomenon, especially among the young. Although we think we are doing several tasks at once, multitasking has been shown to be a powerful and diabolic illusion. Substantial evidence has shown that multitasking...

“Creativity is the most fundamentally human characteristic. It is in fact the unique and defining trait of our species” writes the Pulitzer Prize-winning biologist Edward Wilson in his book “The Origin of Creativity”. Creativity is driven by the constant human desire for innovation, the discovery...